Hey there, you! I’m
Optimist. Writer. New Yorker. Xenophile. Digital Marketer. Career Expert. LGBTQIA Ally. Traveler. Content Strategist. Pacifist. Education Authority. BLM Supporter. Listener. Avid Reader. Skeptic. Blog Manager. Feminist. Connector. Laugher. Caffeine Junkie. Reformed Troublemaker. Explorer. Editor. Progressive. Dabbler. Poet. SEO Specialist. Globalist. Worrier. Wanderer. Seeker. Science Believer. Thinker. Creative Thinker. Critical Thinker. Divergent Thinker. Overthinker. Friend.
Thanks for stopping by!
I’m Christian, a writer, career and education expert, SEO strategist, and content marketer. Born in New York, I’ve bounced around a bit to end up where I am now; currently in Kyiv, Ukraine, I’ve lived also in the San Francisco Bay Area, central Virginia, Philadelphia, and Warsaw, Poland prior.
I’ve bounced around quite a bit in my professional life, as well. From starting my career at 15 in food service to driving forklifts in a factory to being an electronic components salesman to Target supervisor to Starbucks store manager and more, I feel I have finally found what I truly enjoy doing.
I’ve written for various travel websites (including one of my own) for over a decade, but now I can truly call myself a professional. Since 2017, I’ve been working in content marketing and SEO within the education and career space.
Content Manager & SEO Specialist @ Goodwall
October, 2019 – Present
I currently manage content marketing and SEO strategy efforts for Goodwall. For the Goodwall Blog, I coordinate with freelancers, contributors, and in-house talent to maintain a top digital publication spanning self-improvement, social impact, college preparation, career development, climate action, work-life balance, and more, all aimed at students, young professionals, and entrepreneurs. Other related efforts include search engine optimization (SEO), outreach, guest posting, and defining the content strategy.
For the website as a whole, I lead technical SEO operations, which include regular site audits, performance analyses, and overseeing implementation and results of recommended optimizations. In my first year, I’ve improved web traffic by more than 250% and increased ranked-for keywords (US, top 100) by 32x. I monitor the site’s health on a daily basis using GSC, Google Analytics, Ahrefs, Hexometer, and other tools, and I make use of only “white hat” SEO techniques while sticking to Google’s best practices, rules, and suggestions.
As a native English speaker on an international team, I also occasionally assist with: writing copy for landing pages, penning press releases, ideating mobile app wording, crafting B2B case studies, sending out email newsletters, and other communications-related efforts.